Build Your Strength – Activewear with Purpose

Build Your Strength is an Australian-owned fitness brand dedicated to helping you look strong, feel strong, and live strong — inside and out.

Our gym wear is proudly designed in-house, combining performance, comfort, and style for both men and women. Every piece is created to support your movement — whether you're starting out or chasing personal bests.

We also offer a handpicked range of fitness equipment and accessories — including trusted brands like Adidas — selected to complement your training and recovery needs.

But we’re more than just fitness gear. Through our StrongHer Project, a portion of every sale helps women recovering from domestic violence and coercive control access gym memberships and personal training — turning strength into healing.

When you wear Build Your Strength, you’re not just showing up for yourself — you’re helping someone else rise too.

Based in Melbourne, we proudly serve customers across Australia with purpose-driven fitness essentials.